My Vision

From Ancient Egyptians to Michaelangelo to Steve jobs. Art, at its simplest, is a form of communication.

michaelanglo portrait

Do you know the statue of David ?

Ludovico Buonarrati, Michelangelo’s father. He was a wealthy man. He had no understanding of the divinity in his son, so he beat him. No child of his was going to use his hands for a living. So, Michelangelo learned not to use his hands. Years later a visiting prince came into Michelangelo’s studio and found the master staring at a single 18 foot block of marble. Then he knew that the rumors were true — that Michelangelo had come in everyday for the last four months, stared at the marble, and gone home for his supper. So the prince asked the obvious — what are you doing? And Michelangelo turned around and looked at him, and whispered, sto lavorando, I’m working. Three years later that block of marble was the statue of David.

Design is not just what it looks like
or Feels like Design is how it works ?

Most people make the mistake of thinking design is what it looks like,” says Steve Jobs, Apple’s C.E.O. ”People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works. With this words from steve jobs a new era of design began and it’s called user experience design.