Problem & solution
Ample is an app and meter device-based product, targeted at communities to help reduce their environmental impact by using ‘nudge’ theory.
Energy Consumption* based on energy results on 2017
potential savings* based on energy results on 2017
Ample System* around 100 devices
Ample’s mission is to create communities which use behavioural science based feedback and incentives to ‘nudge’ consumers into consuming less energy, based on the premise that around 20-50% of greenhouse gas emissions could be reduced through behaviour change alone.
How it works ?
Ample is an app and meter device-based product, targeted at communities to help reduce their environmental impact by using ‘nudge’ theory. An intelligent ‘meter’ connects directly to the wires on the electricity meter, and sends data to a personalised app, giving deep insights into energy consumption and identifying energy waste ‘hotspots’.
Within the community (a university campus for example), a cap and trade system, based on a nested public-private NEM blockchain platform, allows users to earn tokens from each other that can be used for discounts in shops and cafes as a reward for behaviour change.
At the institutional level (university campuses), a range of hard and soft behavioural incentives reduce or eliminate energy waste on campus. These two systems combined have the potential to save universities millions of dollars in electricity bills every year and at a very low cost.
Think Remotes, use low aversion to make user think before using devices
Social referencing holds users account-able to their peers
The funding from NEM Ventures is being used to finance two pilot programs for the Ample system in Shanghai. One among the environmental community in the city and the other on the campus of the China-UK Low Carbon College (and in dormitories in cooperation with another university). The Pilots are expected to go live in Summer for the former and after Chinese New Year for the latter.
Leadership & Team
Ample’s mission is to create communities which use behavioural science based
feedback and incentives to ‘nudge’ consumers
Hank Gaochief technology officer
Andrew Hobanchief exectutive officer
Joanna Smileychief marketing officer
Dario SalamenaMobike, Asia-Israeli
Ting JiangDuke’s Center for advanced
someoneMargin Meter Foundation
Partnerships & Expertise
15 years marketing experience in Energy sector.
3 Masters Degree in Electrical Enginering, Computer Science and Business Adminstrator.
Developed multipe blockchains and energy efficiency programs
Leading behavioral economists as advisors / partners