

The Yamaha Philosophy is the philosophical framework that forms the foundation for business management at the Yamaha Group. The Yamaha Philosophy is made up of the “Corporate Philosophy,” “Customer Experience,” “Yamaha Quality,” and the “Yamaha Way.” The Corporate Philosophy and Customer Experience express different aspects of the meaning behind the existence of the Yamaha Group, while the Yamaha Philosophy serves as its foundation. Yamaha Quality and the Yamaha Way serve as the driving force behind the Yamaha Philosophy, and are intended to offer guidance for Yamaha Group employees in their daily work.